Our Mission

Make grass greener with products that are better for people, pets, and the planet.

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Our Vision

From outer space, the Earth will look visibly greener in 100 years.

Gnomes are small, but we think big! We imagine a healthier planet, with soil fed by Gnome.

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1% for the planet

We proudly give back one percent of our revenue, because we love the Earth. It's our favorite planet. We want the whole planet to look greener, not just the lawns.

Our Story

We are Pierce and Clyde, and we are missionaries for the natural, liquid lawn care revolution.

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We both grew up barefoot, so we hated when lawn care services came to our houses, because it meant we couldn’t play in the yard for the rest of the day.

There would be weird pellets in the lawn for days and weeks to follow. They stuck to our feet and smelled weird. But some of our friends’ lawns weren’t as soft and full as our lawn at home. At the time, we wrongly believed those pellets were a necessary evil for a cushy grass playground.

Years later, I befriended my campus groundskeeper, Tom, and learned about plant nutrition. Tom was a staunch believer in liquid fertilizer.

His constant refrain has become Gnome’s rallying cry: “plants don’t eat, they drink!” That was his secret to keeping the quad green year-round despite foot traffic from 20,000+ hurried college students.

This liquid plant food approach was so potent and innovative, we dedicated our lives to it. We both graduated and went to work in the corporate world of management consulting, where there is alarmingly little grass. In our spare time (and our daydreams), we envisioned an easy way to apply liquid fertilizer without big tanks and sprayers.

Turns out, the technology for a simple hose sprayer attachment had existed for decades, but big incumbents like Scotts and Vigoro had managed to keep those liquid products off the shelves in favor of their huge bags of solid pellets. We knew we could offer a better solution by going direct to the consumer.

Enter Gnome. We developed the highest quality formulas, based on input from experts in every region of the United States.

We perfected the hose end sprayer and thin plastic bag so none of the liquid would be wasted and there wouldn’t be excess plastic waste.

We dialed in the ratio of water to fertilizer so the liquid would be perfectly diluted and watered in almost immediately.

And then we developed the perfect combination of nutrient formulas for every conceivable lawn in the continental United States.